Tuesday, January 19, 2010

Try-Outs for the UFM

Today were the try-outs for the Underground Farmer’s Market (UFM), designed to test whether our goods are really up to snuff. As always I veered towards overkill, baking 4 types of bread by 2pm (French Sweet Baguettes, Multi-Grain Batards, Dutch Crunch Rolls and Bagels).

I drove the still-warm bread lovingly packed into my “delivery box” to San Francisco only to knock on the wrong door and be brusquely told I was definitely at the wrong house and not one of the neighbors had the name of the guy I was looking for. Luckily I had seen a fellow friend and vendors car parked on the street so I knew I wasn’t crazy. Feeling incredibly hip to be pulling out my iPhone in the Mission on my way to a try-out for an Underground Farmer’s Market, I found the correct address and made my way.

The try-outs were more “Sit at my table, let’s talk about whatever for a little, I’m not going to try your stuff but leave it here and I’ll try it later and get back to you.” Incredibly anti-climatic as I’d brought a cutting board and knife to sample the warm bread and had expected more than a super-casual guy, sitting at his kitchen table with piles of home-produced goods all around him. But, that’s the thing of it; there can’t be any expectations for this kind of thing, it’s all new, its all evolving and changing as its being created. And we’re all changing it, by adding to it and contributing to it; it’s completely organic and like a breath of fresh air.

So we’ll see if I make it in. I want to be apart of this more than just to make a few extra bucks, but because I really believe it’s a great idea and finally I too have something to contribute to a great idea. I’ll keep you posted…

What are your thoughts? Any home-producers out there?

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